Written by on March 21st, 2016 // Filed under 2016 Speakers



Today we’re incredibly excited to announce the first round of speakers for this years event to be held, for the first time in Adelaide as part of Tasting Australia.

With an overarching theme of CULTURE, we’ll be discussing various elements which effects the industry and hear from the industry leaders, movers and shakers as well as hear inspiring stories from those outside the industry who will share their journey.

Max Allen will do a 5 year health check on from his award winning book, The Future Makers checking in to ask the question ‘where to now’. This panel discussion will bring together some of those ‘future makers’ to ask how far have Australian wine come.

We’ll hear from Keystone Group Group Wine Director Chris Morrison about his vinous journey and how much Sommelier culture has changed and evolved throughout his career. A must hear talk

Tamrah Petruzzelli will talk about the rise and rise of the Adelaide Hot 100 and how their unique cultural approach to wine shows has not only seen their publication of results reach over 40k copies, but how it is spreading the good word overseas.

Lloyd Heinrich of RedBubble will be on hand to tell the story of how this Australian company created a market place of direct sales for artists and helped them sell their art internationally. He also has a new development assisting small wineries access customers directly.

WINEOTHETICAL will be a fascinating panel discussion talking about a hypothetical wine doomsday scenario. Can you image if you couldn’t sell wine after 8pm? Hosted by 2015 Future Leader alumni, Samantha Payne, we look at the consequences on production, sales, hospitality, culture and beyond.

Then Dan Sims and Mariella Mejia of Bottle Shop Concepts will talk about ground swell of wine events and the millennial market they’re attracting. They want to learn about wine the same way they consume it, socially. We’ll talk about the ever evolving ‘social (media) culture’ as well as discuss how to make the most of your event experience.

All in all a fascinating mix of stories, discussion and inspiration as well as practical tools for you an your business.


In closing Wine Day out 2014, I said the vision for this event was for it to be an open forum for wine industry to face and discuss the ‘tough’ questions.

It is all about collaboration, independent of government and regional bodies, to inspire us all to do better and, hopefully, enact meaningful change in and around our vinous world.

Run as a not-for-profit event, Wine Day Out is not a witch hunt, nor is it a love in. Respectful debate is encouraged and your opinion welcome. You only have to go back and watch the talks from 2013 and 2014 to see how much great content was created.

To ensure a broader view, we established the Wine Day Out Brains Trust which is a diverse group of wine professionals hell bent on seeing the industry in which they work reach its full and destined potential. If you’d like to get to know who is involved, in both Australia and New Zealand, click here.

All want Wine Day Out to be an important event for the wine industry, run by the wine industry and hope you will support us in this endeavour. The easiest way to do so is simply joining us on the day.

As for Bottle Shop Concepts role? Our job is to execute the ideas of the Brains Trust and pull the event together.

More speakers will be announced shortly but in the meantime, be sure to grab your ticket today.


Dan Sims and The Wine Day Out Brains Trust

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