HOT 100: Taking a wine show to wine drinkers
Accomplished manager in marketing and publishing, and ambassador for diversity of wine, innovative gastronomy and authentic design.
With roots in the hospitality industry and qualifications in international marketing and wine marketing, Tamrah is the creative mind behind the national Adelaide Review brand, Hot 100 SA Wines and a number of other publications of her making. She takes an innovative approach to both meeting consumer needs and championing growth and quality in Australian food, wine and design.
As National Brand, Marketing and Advertising manager for Opinion Media, Tamrah launched the revered FORM section in The Adelaide Review and LUXURY by The Adelaide Review, and in 2016 she is delving further into the Australian Design and Architectural circles with the release of a new multi-disciplinary Design Journal aimed at promoting our industrial talent at home and overseas.
6 years ago, the opportunity to take a fledgling wine event and turn it into something worthy of South Australia’s exciting wine industry was one too good to pass up. Now in its tenth year, The Hot 100 Wines is arguably Australia’s most progressive wine show, which breaks all the rules of mainstream wine judging and embraces culture with the aim to find our most drinkable wines. With Tamrah’s vision the event has not only grown, but evolved- and now, she is ready to take it to the world, first stop: Singapore.
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