The notion of hiring a PR agency, sending samples, getting a review to then sell your wine has been a long and tired formula in the wine industry. The game has changed and now such an approach rarely delivers results.
Joshua Elias is a wine consultant and editor-in-chief of Alquimie, a modern independent publication, released quarterly, sharing the culture and stories behind the drinks we love.
SPEAK UP is arguably the most important session conducted at Wine Day Out 2014. Here, winemaker Samantha Connew, Consultant Sommelier Kavita Faella, Sommelier Julia Sewell and moderator Justine Bloome discuss the lack of diversity within the Australian wine industry. But the session is best summed up by Samantha.
She says …
‘In a market that is flooded with competitors, often a small business is competing selling exactly the same product, at exactly the same price to exactly the same people and the only thing that is going to differentiate you from the rest of the noise, is your story and your ability to tell that story’.
To kick off 2015, we hear from Eventbrite’s Kelly Burge. With a wide range of events coming up in the next few months, and throughout the year for that matter, this talk is essential for any event organiser. Whether it’s a small tasting or larger scale event, ensuring your event is seen and heard is critical.
Here Wine Day Out favourite, Harley Augustine, tells the audience to ‘Mind your Language’. Presented in his highly charismatic and accessible style, he discusses how important the use of words are on wine labels and asks ‘are you talking at me, or are you talking with me?’.
Here is the part two of our focus on the ethics of wine journalism in Australia. Here Michael MacKenzie, from ABC Radio National, conducts a panel discussion with Angie Bradbury (Chair of Wine Communicators of Australia), Simon McKeown (Hardy Grant/Wine Companion Magazine) and journalism & ethics professor Denis Muller to discuss and debate the issue.
Here is the part one of a series of videos focusing on the ethics in Australian wine journalism. Here Michael MacKenzie (ABC Radio National) talks to wine writers Max Allen and Mike Bennie on their thoughts and concerns of the current state of wine writing play. This is the beginning of a larger and broader conversation and continues next week with the Gruner Transfer and the Q&A session that followed.
This is the first of many talks from Wine Day Out 2014. Here event organiser, Dan Sims, kicks off proceedings with an overview of what to expect throughout the day as well as a look at the current state of wine play.
Friday 3rd October 2014 saw the second running of Wine Day Out. Held at Gasworks Theatre in Albert Park, #WDO14 is a TEDx inspired day of talks, discussion and a forum to approach the tough questions and challenges the wine industry faces.