Tuesday June 13th – 6pm till 8.30pm

WINE DAY OUT, the TEDx of the wine world, returns in 2017 for a series of smaller, evening talks run throughout the year to cover a multitude of topics in and around the world of wine.

We kick off hearing from three innovators from tech, design and digital who will offer you hints and tips and how to make your mark a big one. Plus, Bottle Shop Concepts own Dan Sims will share some of the insights we’re seeing in the event space and offer practical tools on how to cut through the noise.

Wine Day Out is all about collaboration; not competition. About looking at the broader world in and outside of wine and challenging the status quo.

Join us for three, 20 min talks, on a casual Tuesday evening with wine, beer, cheese and a little bit of meaty goodness and hear from the innovators and movers and shakers who can help build your brand and cut through the noise to achieve the marketing results you need.

MELBOURNE: Tuesday JUNE 13th, 6pm till 8pm: 

TICKETS ONLY $25 though FREE to Bottle Shop Concepts participating wineries and Golden Ticket holders. 



Zoe is co-founder of Alpaca, a map-based content tool helping the tourism industry unlock the power of maps to encourage exploration and fuel discovery.

Alpaca is revolutionizing maps in the age of digital travel exploration, planning, and social sharing. Alpaca focuses on journeys, not directions. Maps are more than just a way to get from point A to B, it is about inviting visitors to explore somewhere new, see more along the way, and stay longer. Specifically designed for the tourism sector, every aspect of the product has been honed for travellers – whether it be guided tours or independent adventurers.

Zoe is a self-confessed cartophile, with a healthy addition to maps. For her, maps awake that desire to explore – a passion that has taken her to over 25 countries, and sparked the initial idea for Alpaca.

Zoe has previously consulted across a range of industries on digital marketing, strategy and product innovation, and most recently was responsible for growing the brand and market position of another Australian startup.


Nick Cox and Dion Hall are the co-founders of Melbourne-based Projects of Imagination, a studio centred in designing spaces and brands for restaurants and the hospitality industry. When it comes to developing a new project, Projects of Imagination cover every aspect and touchpoint of the business, from interior architecture, to customised furniture, to branding and business strategy.

They recently worked on the cellar door at Mornington Peninsula’s Rare Hare winery, part of the Willow Creek dynasty, which included developing everything form the positioning of the menu, interior design, to the quirky wine labels for Geraldine McFaul’s new Rare Hare range of vintages.


A marketing expert with an emphasis on digital. Nick has four years agency experience running high performing, tech lead campaigns across artists, festivals and some Australia’s biggest brands. He’s worked on campaign with budgets from one thousand dollars to over ten million and was recently listed a national finalist for Cannes Young Lions.

Currently Nick is a Digital Campaign Manager at Bolster; a digital agency specialising in arts, music, food and beverage clients such as GABS, Sydney and Perth Comedy Festivals, Splendour In The Grass, The Melbourne Racing Company Events, ALH group, Laneway Festival, Falls Festival and more.


Dan Sims is a wino. Albeit a professional one. As a wine commentator, educator, promoter and personality, Dan has been consumed with all things vinous for over two decades. Known for being outspoken on the subject of making the world of wine accessible, he has worked to engage, excite and collaborate with those of a similar ilk, and is now focused on producing large scale events for wine drinkers that are informative, interactive and not in the slightest bit scary.